About

Empowering Financial Education

Meet Our Team

At Wise Women Prosper, we champion women’s financial well-being. Under the leadership of Veronica Aguilera, a seasoned financial advisor, and Ashley Lundberg, an experienced financial educator, our team combines extensive knowledge with genuine compassion. Together, we aim to ensure clients feel secure and empowered as they navigate and enjoy their retirement years.
Wealth Advisor & CEO

Veronica Aguilera

Veronica Aguilera is passionate about helping women build secure futures. Being part of a large family that celebrated together and helped each other through life, they taught her the importance of family bonds and community relationships. This path helped her see that wealth and success went beyond simply having money; it was a path to living a fulfilling life with the people she loved.

Veronica began her professional journey in Los Angeles as a bank teller before advancing to the role of wealth management private banker at a local bank. She later transitioned to a major financial firm, where she gained the valuable experience she would need to establish her own practice. Driven by a desire for independence and greater community impact, Veronica founded Wise Women Prosper. Her mission is to empower women to create secure futures for themselves and their families.

Veronica now helps women retain their independence in retirement with holistic financial plans catered to the individual. She helps create opportunities for her clients by showing them the path to freedom through proper planning and helps build confidence in them to spend their money without fear. She has found financial freedom for herself, and with over 15 years in the industry, she is well qualified to help her clients achieve the same. At Wise Women Prosper, we believe that wealth means having the peace of mind to live your dreams in retirement.

Financial Educator & COO

Ashley Lundberg

Ashley Lundberg has a strong sense of work ethic and purpose. She is fiercely passionate about helping families experience the abundance of life as a whole. With a master’s in business leadership and over 12 years in the industry, she is well-qualified to do so. As the COO of both Wise Women Prosper and Awaken Financial Designs, Ashley is a trailblazer in the financial industry.

Ashley learned her strong work ethic from her father, a doctor who instilled diligence early on. She began working at age 14 and persevered to create the fulfilling life she envisioned. Together with her husband, David, she has made a safe space for their community to establish financial security and a sense of purpose. By incorporating mindfulness techniques, she helps people gain peace of mind while securing their financial future.

Empowered women Empower Women

Our Vision

Our Symbol

The Valkyrie

The logo of Wise Women Prosper proudly features the iconic Valkyrie—a powerful female protector and guide from Norse mythology. This symbol represents our role as advisors and guardians of our client’s financial futures and embodies the spirit and strength of the women we serve. Throughout history, women have been the protectors and guides of their families, demonstrating unparalleled strength, resilience, and wisdom. Our clients embody these remarkable traits in their everyday lives:

Reflecting Our Commitment

Veronica and Ashley, through Wise Women Prosper, mirror these qualities in their professional roles. Just as Valkyries were known for their deep understanding and unwavering support, Veronica and Ashley are committed to providing their clients with the best possible financial guidance and support. They understand women's unique challenges and tailor their advice to meet each client’s specific needs and goals.

Empowering You to Thrive

Our mission at Wise Women Prosper is to empower you to thrive in retirement. Much like the Valkyries who guided and protected their charges, we serve as your financial guardians, providing the expertise and care needed to navigate the complexities of financial planning. Together, we will help ensure your retirement journey is secure and enriched with strength, wisdom, and empowerment.

Empowering Financial Guardianship

We embrace the Valkyrie’s protective energy symbol to guide women and their families toward financial security. Our mission is to help empower you to thrive, just as the Valkyries ensured the safety of warriors.

Navigating with Wisdom, Leading with Courage

Like the Valkyries, we navigate the complexities of financial planning with wisdom. We empower women to make bold decisions, ensuring their families’ well-being and growth.

Resilience in Every Storm

The Valkyrie’s resilience echoes our commitment. We stand by women during life’s challenges—market fluctuations, career shifts, and unexpected events- to help ensure they emerge stronger, just as the Valkyries did on the battlefield.

Guiding Legacies, One Woman at a Time

Our mission mirrors the Valkyrie’s role as guides. We empower women to create lasting legacies—financially secure futures that echo through generations. Each woman we serve embodies this legacy.

Empowering Women’s Flight to Prosperity

The Valkyrie’s wings symbolize freedom and strength. We lift women higher, helping them soar toward financial prosperity. Our mission is to help ensure that every woman’s journey is extraordinary.
Our Process

What to Expect

At Wise Women Prosper, we are dedicated to your financial empowerment and success. When you partner with us, you can expect personalized financial strategies uniquely tailored to your life’s goals. We understand the challenges women face, from career breaks for caregiving to navigating life changes like divorce. With Wise Women Prosper, you have a trusted advisor by your side every step of the way, committed to helping you protect your family, grow your wealth, and achieve lasting financial security.

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