Empowering Women with Financial Concepts

Veronica Aguilera is a Wealth Advisor with more than 15 years of experience in the male-dominated field of financial management.

Over the years she heard from many women who told her they liked speaking to her, because the financial advisors they normally worked with, who were typically chosen by their husbands, talked past them and did not ask for their input. They were made to feel like their valuable contributions were not required. Over time, some women felt that they just weren’t ‘smart enough’ about money. Veronica thought “I have to do something about this.”

In 2021 Veronica founded Wise Women Prosper, a financial literacy group where women could gain confidence around financial topics and discover that they are so much smarter than they might have previously thought about money matters. In fact Veronica delights in citing studies that show women actually have better results at investing than men for example!

But the group has grown into so much more than just a place to learn about financial topics. It has become a community, where women meet each other outside the group because they found they have common interests.

Veronica was born in Nigeria, grew up in England, spent several years in Los Angeles and moved to Prescott over 20 years ago. She met her husband Hank in Prescott and together they are raising their two children here. She enjoys the many outdoor activities the area offers such as hiking, geocaching and kayaking.